Sociatea
The House Behind The Merry Wolf
The Merry Wolf is part of Sociatea, an Australian tea business founded by Jacinta Gibson.
Sociatea began with a simple interest: the place tea still holds in everyday life.
The cup made before anyone else is awake. The pause in the middle of the day. The pot shared at the table. Tea has always been there, quietly marking the moments we return to.
From that idea, Sociatea grew into a broader home for considered tea, bringing together loose-leaf blends, botanicals and the everyday rituals that surround them.
The Merry Wolf is one expression of that world.

Two Houses. One Love of Tea.
Sociatea is where you will find a broader collection of teas for different moments of the day, from calming botanicals and green teas to familiar black tea styles.
The Merry Wolf takes a more particular view.
It is centred on home, hospitality and the things worth keeping. A smaller collection of teas and objects chosen for the pantry, the table and the people gathered around it.
Different in character. Connected by the same standards.
Made in the Barossa
Both Sociatea and The Merry Wolf are founded by certified Tea Master Jacinta Gibson and blended and packed in the Barossa.
Years spent working in the drinks industry shaped an appreciation for provenance, flavour and the rituals that give a beverage its place in our lives.
Tea deserves the same attention.
Looking for Something Else?
If you are searching for green tea, herbal infusions, calming blends or a wider tea collection, you will find them at Sociatea.
The Merry Wolf will still be here when you come back.
Join The Keep
You're very welcome here.
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